Edifis
Description
Edifis aimed to expand its reach to secure larger contracts, attract top talent, and become the go-to partner for IT leaders. Until now, they had relied solely on their network and lacked a cohesive online presence.
We partnered with Edifis to uncover the essence of their values, mission, and unique differentiators. By diving deep into their brand aspirations, we distilled Edifis’s core strengths into a clear narrative, positioning them as a forward-thinking leader in IT.
The approach centered on creating a dynamic, modern digital identity that resonates with both business and design sensibilities, ultimately laying the foundation for accelerated growth.
Key Insights
- Scope: Brand Strategy, Web design, Web development
- Duration: 2 months
- Tools: Figma, Webflow, Generative AI, GSAP, Custom JS
Client's Feedback
Branding Phase
Research and Analysis
We began with a thorough analysis of the competitive landscape. We examined how tier 1 & 2 competitors presented their offers, identifying opportunities to differentiate Edifis from the crowd.
Through this strategic research, we pinpointed key areas where Edifis could stand out, ensuring that every element of the brand would reflect their expertise and proximity with clients.
Brand Exploration
To capture the spirit of innovation, we explored a tech-inspired, vibrant purple palette. This direction was chosen to communicate modernity, professionalism, and the forward-thinking nature of Edifis.
The color choice underscored their commitment to staying ahead of technology trends, positioning them as experts who deliver exceptional experiences to their clients.
Color Palette and Typography
We crafted a distinctive visual identity that balanced modern dynamism with approachability.
The curated color palette, combined with a carefully selected typography, was designed to convey a sense of dynamism and reliability, attributes that are at the heart of Edifis brand.
Logo
We developed a new logo that symbolizes progression and climbing to success. Its design captures the strategic, step-by-step process Edifis follows with each client, reinforcing their commitment to delivering tailor-made IT solutions.
Design Phase
Website Design
Based on a detailed website sitemap and wireframes, a deep understanding of Edifis services and their value proposition, we designed every page of their website with a focus on seamless user experience.
The layout and interactive elements were engineered to showcase their expertise, communicating their vibe and to guide visitors effortlessly through the brand narrative, whether they were potential clients or talented professionals.
Development Phase
Webflow
The website was brought to life using Webflow, ensuring a responsive and visually compelling experience across all devices.
We integrated a robust CMS to manage dynamic content, including job listings and blog posts, enabling Edifis to share their expert insights and stay connected with their audience.
Custom animations, powered by GSAP and Custom JS, add a layer of sophistication and interactivity to enhance the overall user experience.
To emphasize the brand’s forward-thinking nature, we incorporated a 3D element on the hero section. This interactive visual element provides visitors with an immediate, engaging introduction to Edifis’s strategic approach and technical prowess.
Let's Bring Your Vision to Life
Key Takeaways
The brand new visual identity and website have redefined Edifis’s market positioning.
- Enhanced Engagement: The modern, interactive design captivates visitors.
- Clear, Impactful Messaging: A cohesive narrative clearly communicates the tailored, expert support Edifis offers.
- Increased Trust and Credibility: The polished visual identity instills confidence in potential clients.
This transformation has not only improved their brand identity but also paved the way for meaningful business growth and enhanced industry reputation.
